What is Apple’s perfect recipe for the living room TV experience? The tech industry has been asking itself that question since rumors of an Apple-branded TV set started circulating months and months ago. While ‘iTV’ rumors have died down recently due to the iPhone 5 and iPad mini hype, Apple has quietly been trying to work out licensing deals with Hollywood for a mysterious iCloud, TV-ish service. Will it be baked into iTunes, the current Apple TV, or come packaged in a totally new device? These are the questions.
While Apple’s real plans are obviously shrouded in mystery, there’s a very strong case to be made for using existing ingredients to make the TV experience Apple ultimately desires. The recipe is actually a lot simpler than you may think. An Apple TV set-top box and iOS device may be all it takes.