Companies seem to be treating the iPad more seriously than they treated the iPhone when it was first announced… at least as far as scrambling to make sure they get their content available on it.
Case in point: Hulu.com, which streams popular television shows to millions of users in the United States through their web browser. According to Techcrunch, Hulu is now in the process of trying to get their content on the iPad… but they’ll need to ditch their online Flash video player to do it.
In truth, that’s not really a big deal. Hulu’s videos are already encoded in H.264, so they should run on the iPad without a problem. As Techcrunch points out, the big issue is making sure Hulu’s ads — all of which are in Flash — are iPad ready. A hurdle, sure, but not a big one… and one that can be gradually rolled out over time. I doubt any of us will mind a few less ads on Hulu through the iPad, at least initially.