An Apple press release has observers scratching their head. The usually tight-lipped Cupertino, Calif. company projected it will sell more than 1 million Apple TV units by the end of the week. Normally, the company run by Steve Jobs only speaks about milestones it has already passed. However, the announcement could be more a way to stick a finger in Google’s eye than pre-tooting any corporate horns.
The backstory: Monday, Roku said it will sell its millionth TV set-top box in the next two weeks. Also, the curious announcement likely has a tie-in with Google’s TV.
Google TV reportedly is having trouble, warning partners of a possible delay in supplying the software for televisions. In its announcement, Apple pointedly noted it is selling 400,000 television episodes and 150,000 movies every day.
