F1: The Movie with Brad Pitt as a racer will make its streaming debut on Friday, December 12, following the film’s record-breaking theatrical run, Apple said Monday. And the announcement came with a surprise twist: Apple TV+ gets rebranded as simply “Apple TV” (no “+”) with what the company called a “vibrant new identity.”
It remains to be seen how vibrant the identity is, but it’s the same exact name as the Apple TV hardware and the Apple TV app. Maybe they meant “confusing new identity.”
You didn’t miss your opportunity to see Apple’s blockbuster racing flick F1: The Movie in Imax. The movie starring Brad Pitt returns to the giant theater screens Friday, and should arrive on even more of them next week.
The film blends blazing-fast cars on the racetrack with clashing personalities off the track. Pitt plays an aging racer trying to prove he still has what it takes to be a Formula One driver, with the action playing out at 230 mph.
When director Joseph Kosinski and cinematographer Claudio Miranda set out to film the upcoming Apple Original film F1: The Movie, they faced a unique challenge. How could they capture authentic point-of-view racing footage from inside Formula One cars without compromising the vehicles’ precise engineering specifications? The solution required Apple to build something that never existed before — a custom camera module using iPhone components that could withstand the extreme conditions of professional racing, according to new report. And so were born custom iPhone cameras in F1.
A “haptic trailer” for Apple Original film F1: The Movie adds a new dimension to all the roaring race cars and manic pit stop maneuvers. When viewed on an iPhone, the first-of-its-kind trailer triggers the device’s Taptic Engine in sync with the on-screen action.
The unique trailer Apple released Monday is the buzziest movie gimmick since Percepto!, the system of electric buzzers placed underneath theater seats by director William Castle to stoke interest in his 1959 horror flick The Tingler.
In a major milestone for Apple TV+, star-studded thriller Wolfs emerged as the most-viewed movie in the streaming platform’s history, according to new report. The achievement highlights the film industry’s ongoing debate over theatrical releases versus straight-to-streaming. With George Clooney and Brad Pitt’s star vehicle, Apple pulled back from a broad theatrical release to a limited one before streaming.
George Clooney and Brad Pitt reunite in darkly madcap comedy-thriller Wolfs, an Apple Original Film that started streaming on Apple TV+ Friday. For those who love to see modern takes on classic Hollywood vehicles where stars pretty much play themselves — and for anyone who just wants a good popcorn flick with lots of gunplay and humor — there’s no shortage of reasons to watch Wolfs. But those same traits may deter others, of course.
Annoyingly handsome superstar actors George Clooney and Brad Pitt pair up in the amusing new trailer for action-comedy movie Wolfs. Sony Pictures Entertainment dropped it Wednesday on YouTube the day after Apple TV+ released a 30-second teaser trailer.
The two stars play underworld “fixers” who accidentally come together over a job that turns out to be more than the simple disposal of a body it first appears. The movie comes out in theaters September 20 and should stream on Apple TV+ after that.
UPDATE: After seeing its larger theatrical run busted down to one week in limited venues, madcap comedy caper film Wolfs streams on Apple TV+ Friday. Reviews so far are mixed, mainly saying superstars Clooney and Pitt carry the somewhat-problematic film, with various opinions on how well they fare. At the very least, it should be a good popcorn flick for this weekend. And Apple Original Film already plans a sequel with writer, director and producer Jon Watts.
Apple Original Films gave writer, director and producer Jon Watts the nod to write a sequel to action-comedy film Wolfs, with Academy Award winners George Clooney and Brad Pitt — even before the first installment comes out. Wolfs premieres at the 81st Venice International Film Festival ahead of its limited theatrical release on September 20. Then it debuts on Apple TV+ on Friday, September 27. Hey, when Apple plans a Wolfs sequel even before the original proves popular, you know it expects a hit.
A revving engine drowns out the thunderous sound of Queen’s “We Will Rock You” in the first teaser trailer for F1, Brad Pitt’s upcoming Apple TV+ film about Formula One racing.
You’ll hear precious little dialogue in the trailer, released Sunday by Warner Bros. Pictures. Instead, the promo spot focuses on harrowing racetrack footage shot during actual Grand Prix weekends in collaboration with Formula One teams.
Apple Original Films outraced other studios to win a deal for the rights to a Formula One racing film starring Brad Pitt. Notably, the resulting agreement takes a new road to theatrical and streaming distribution.
And Pitt’s not the only big name here. Joseph Kosinski directs and Jerry Bruckheimer produces the as-yet-untitled movie.
Apple is said to be close to securing its first original movie of 2022. The company is in negotiations to acquire a Formula One film that stars Brad Pitt as a racing driver who comes out of retirement to mentor a young teammate.
The movie, which will be directed by Joseph Kosinski and produced by Jerry Bruckheimer — who are working together on Top Gun: Maverick — is worth around $140 million, according to a Monday report.
Hollywood has long been the sparkling gem of entertainment in the U.S., but when it comes to making money, Apple is schooling the entertainment industry on how to bring in the cash with the App Store.
In 2014, iOS app developers earned more than Hollywood did from U.S. box office revenues, reports top Apple analyst Horace Dediu. According to Asymco’s number crunching, apps are now a bigger digital content business than music, TV programs, movie purchases and rentals combined.
Apple paid out approximately $25 billion total to developers, which means that not only is the App industry healthier than Hollywood, but also on an individual level, some developers are out earning Hollywood stars. The median income for developers is also likely higher than the median income for actors. If you’re looking to strike it rich, forget becoming the next Brad Pitt. Be the next Dong Nguyen.
Check out the chart below:
So you don’t have to slog through a lake of reviews and tips to find something you’re just going to put down after 10 minutes, Cult of Mac has waded through the web to compile our weekly list of the coolest new bits in movies, music, gadgets and anything else that should be on your radar.
This week we’ve been treated to a media blitz by Brad Pitt that’s produced one of the week’s funniest videos, an epic World War II tank movie, and a hilarious break-dancing competition. We’ve also found a nonfiction book with enough violence and betrayal to rival Game of Thrones, and a gorgeous iPhone 6 case that will replace your wallet much better than Apple Pay.
Take a look: