We’ve seen commercials intrude into nearly every part of our lives, from television, games and the internet. Now comes word Apple is considering injecting its iAds into eBooks. But how long can publishers hold out as they search for a lifeboat?
With the iPad and the plummeting prices of ebook readers “what room is left for publishers’ profits,” asks the Wall Street Journal. The report views iAds in e-books as inevitable.
Another report suggests the ads will be tailored to the reader, using the data Apple gathers from your shopping habits, or the iPhone games you download.
While the benefit for readers is still uncertain, the extra revenue could help struggling authors. The concept isn’t foreign. Already, game developers insert ads in applications available for download by iPhone or iPad users.
