Besides the Lion USB keys, the only thing new that came about after the Apple Store crashed offline for hours all around the world earlier today? On the Mac Pro page only, you can share the model of Mac Pro you want to select on either Facebook or Twitter.
Totally bizarre. Presumably Apple will roll this out to other Apple Store pages, but it seems like a pretty strange and useless addition to us.
Edit: Apparently, it’s on the iPod Classic page now too. Huh.