After Steve Jobs’ resignation, Apple’s new CEO Tim Cook sent out a gracious letter to staff in which he spells out the future of Apple and what it was like to be mentored by Steve for so many years. We’ve got the full text below.
Team:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Tim
[via Ars]
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
14 responses to “Apple’s New CEO Tim Cook Sends Email To Employees: Apple Is Not Going To Change, Being Magical Is In Our DNA”
tinyurl.com/2a7usxg
I just paíd $20.87 for an íPad 2.64GB and my boyfriend loves his Panasoníc Lumíx GF 1 Cámera that we got for $38.79 there arriving tomorrow by UP S.I will never pay such expensive retail príces in stores again. Especially when I also sold a 40 inch LCD T V to my boss for $657 which only cost me $62.81 to buy.
Here is the website we use to get it all from :
BidsBit.com
This sends the perfect message.
It seems that Steve stepping down is really part of a long slow process that’s likely been worked out years in advance and will take years to complete. By the time Jobs dies, it will already be a new Apple. I bet he lives to walk in the door of that spaceship building they are planning.
sweet.
please don’t f•ck up my apple Tim…
ì just got an iPad 2-32GB for $ 23.87 and my girlfriend loves her Panasonìc Lumìx GF 1 Camera that we got for $ 38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $ 657 which only cost me $ 62.81 to
buy. Here is the website we use to get it all from,
bit.ly/ShopBid
Steve is going to make a 3rd and last comeback to push a new generation of machines that will further solidify his legendary stature as this generation’s capitalist God!
Magical? Yes. Unicorns exist to iFans.
lovetoshopping.org