According to Steve Jobs (as relayed by MediaPost), a mere four days after putting the iPad in eager customers hands, Apple’s going to launch the “next big thing,” a new “revolutionary” service to take the tech world by storm. But it’s not going to be a gadget. It’s an advertising network.
Meet iAd, another tin-eared Apple brand name that may be creatively bereft, but certainly gets the point across: a mobile advertising network for iPhone OS devices.
Of course, this won’t take any one by surprise who has been following the recent mobile advertising tiffs between Apple and Google. In January, Apple bought mobile advertising company Quattro for $275 million… a few months after Google had snapped up AdMob.
Apple’s also been warning developers from creating apps that use location-based data to serve up ads from competing mobile ad networks. Guessing that Apple would roll their own mobile ad network soon wasn’t a matter of prophecy.
At first blush, it seems weird that Cupertino would roll-out another big product so close to the iPad launch, but there’s little to lose here. Apple’s going to want developers to start building iAd functionality into their apps. This isn’t a consumer product or service, after all… it’s a developer service that will be completely invisible to most users.
As long as this isn’t another Mobile Me fiasco, launching iAd sooner rather than later shouldn’t take any of the luster off of the iPad launch.
