If you’d like a glimpse into the Apple Store 2.0 concept, drop by the tech giant’s new Americana at Brand location opening this weekend in Glendale, Calif. Just a stone’s throw from Apple’s Glendale Galleria site, the 14,000 square-foot site makes it one of the iPad maker’s largest mall storefronts.
The Glendale store breaks from Apple’s traditionally silver facade for one made completely of glass. The Americana Genius Bar includes more than 50 seats, making it one of the company’s largest, according to reports. Additionally, the store adopts Apple’s new retailing language, reserving tables for its Startup Sessions, which morphed from the current Personal Setup system.
The most visible advance may be the use of iPad’s for store signage. Other changes reportedly planned include dedicating half of the store’s space to repairs, offices and break rooms. In another area, Apple store workers can consult with small business customers.
The Glendale store opens at 10 am Pacific, so in just an hour, we should have a good idea of what the Apple Store 2.0 experience will really look like when it isn’t being retrofitted on older stores.
[via, more info at 9to5Mac]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
18 responses to “Apple New ‘Americana’ Location Will Reboot The Apple Store Experience To 2.0”
I think Apple Stores need to start selling food. I’d be there all the time… :D
As mentioned above, I thought that’s what the iPads did???
-Chris
http://friendsofmac.net
Yeah that’s a great idea, maybe Starbucks or CPK or Gordon Biersch or all.
Is there going to be an ambiance room where we shave our heads, lay flat glaring at a giant iPad ceiling hoping for an abduction to Planet Apple?
This is exciting. I applied for a job at the Apple store that’s opening in Burlington, Canada.
Apple store at The Americana opens Sat., July, 30 at 10:00 a.m., not today.
I wish I’d read the comments about the store opening tomorrow instead of today before driving down there. “The Glendale store opens at 10 am Pacific, so in just an hour…” was a bit misleading, Ed.
Good luck, I hope you get the job :) Svensk härkomst?
What? Lowly initiates aren’t allowed into that room! That’s only for Level 3’s.