Well, looks like that purchase of Quattro really paid off. Steve Jobs just announced iAd, Apple’s own mobile advertising network for app developers.
According to Jobs, an average person spends 30 minutes in an app each day. If an ad is served every 3 minutes, it’s ten ads a day. Multiply that by 100 million devices, and it’s a billion ads a day.
iAds will function in-app. You click on them, but you never get pulled to a browser: they work like innate features of the app. You can even make them games.
It’s a great idea: ads can be freely explored without stopping what you’re doing or psychologically breaking up the experience of an app with getting information.
This is such a simple innovation, but it’s huge. Apple’s done something truly unique here: they’ve figured out a compelling way to compete with Google in the mobile advertising space. I didn’t think it can be done.
And what do developers get out of this? 60% of the revenues, after Apple has sold the ads.
Holy cow. I think iAds just made “Free” the new “$0.99” on the App Store.
[image via Gizmodo]
