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Crazy GIF shows how iPhone X may pave the way for Apple Glasses

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smart glasses
Will smart glasses replace iPhone as our main communication device?
Photo: uMake

The iPhone X’s ugly notch could pave the way for Apple to dominate the smart glasses market.

Augmented reality glasses are poised to become the hottest tech gadget of the next decade and Apple’s already laying the foundation with the iPhone X. It may not seem like the two will be directly related, but this clever concept shows how the key lays in the TrueDepth camera hidden in the notch.

Check it out:

Amazon slashes a whopping $100 off Echo Show for Prime Day

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This is the best deal yet on Amazon Echo Show.
This is the best deal yet on Amazon Echo Show.
Photo: Amazon

Echo Show is Amazon’s finest Alexa device. It not only answers your queries, plays your music, and controls your smart devices like every other Echo speaker, but it also has a 7-inch touchscreen and built-in camera that let you do so much more.

It’s usually priced at $229, but from now through Prime Day on July 16, Amazon has slashed a whopping $100 off its price tag.

Amazon may beat Apple to become first $1 trillion company

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$1 trillion value
Apple is heading toward a $1 trillion market cap. But could Amazon get there first?
Photo: Pierre Marcel/Flickr CC

Apple’s market value will eventually top $1 trillion, but Amazon is evolving more and more as if it will get there first.

The gap has rapidly narrowed between the two company’s market values. Apple, always believed to be the first company to reach $1 trillion, started out the year with stock valued 50 percent higher than Amazon’s. For a closer look at Apple’s financial journey, check out this detailed report on apple valuation over the years.

That gap is now just 10 percent.

Amazon tops Apple as most valuable U.S. brand

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Apple adds 5 new vice presidents to its executive lineup
Apple adds 5 new vice presidents to its executive lineup
Photo: Lyle Kahney/Cult of Mac

When Tim Cook wants to know how Apple is doing, it’s doubtful he turns to some research group’s published rankings of brands and companies with the most value, most love or most intimacy with its customers.

So for what it’s worth to the CEO or, for that matter anyone else, Apple is the second-most valuable U.S. brand, according to a new report published today by the group Brand Finance.

Amazon’s unlimited reading app finally arrives on iOS

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Amazon FreeTime Unlimited for kids now available on the Apple App Store.
Amazon FreeTime Unlimited offers kids age-appropriate videos, books, and apps. It's now on the Apple App Store.
Photo: Amazon

Amazon FreeTime Unlimited just made the jump to to the Apple App Store. This service for children ages three to twelve offers thousands of books, movies, and games for a flat monthly fee.

The service launched years ago on Amazon’s own tablets, but only became available for iPad and iPhone today.

Instagram wants to battle Apple and Netflix with original content

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Cult of Mac Instagram profile
Instagram could soon offer original shows of its own.
Photo: Ian Fuchs/Cult of Mac

After beating out every other photo-sharing platform and stealing Snapchat’s lunch money, Instagram is jumping into video.

A new report claims the service is adding support for uploading videos up to an hour in length. It is also in talks with content creators and publishers about the possibility of delivering original long-form videos that could compete with shows from the likes of Apple and Netflix.

The Obamas head to Netflix after flirting with Apple

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Maybe the coolest, most tech savvy president ever.
Maybe the coolest, most tech savvy president ever.
Photo: The White House

Former President Barak Obama and his wife Michelle Obama are coming to Netflix.

The duo inked a deal to produce content for the streaming service this week after reportedly being courted by Apple and Amazon earlier this year. Netflix announced the multi-year agreement today which could lead to films, scripted series, unscripted series documentaries and more.

The Kindle app puts an entire library in your hand [50 Essential iOS Apps #16]

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The Kindle app is the perfect platform for reading e-books on iPad or iPhone. It's one of Cult of Mac's 50 essential iOS apps.
The Kindle app is the perfect platform for reading e-books on iPad or iPhone.
Photo: Ian Fuchs/Cult of Mac

50 Essential iOS Apps: Amazon Kindle appReading books. It’s something we’ve all done at some point in our lives. People read for fun, learning or taking a break. The trouble is, having a huge collection of books takes up space and can literally weigh you down.

E-books are the solution, and the Kindle app is an excellent way to enjoy the world of literature without straining your back or your physical space. With the Kindle app, you can carry an entire library’s worth of books on your iPad or iPhone.

Apple drops a spot in Fortune 500 rankings

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European Commission could get even tougher on tech in 2020
Apple's revenues need to get bigger if it wants to rise in the rankings.
Photo: Ste Smith/Cult of Mac

Despite closing in on becoming the country’s first trillion dollar company, Apple took a small drop in the annual Fortune 500 rankings.

The rankings released this morning put Apple in the number 4 spot as ExxonMobile leapfrogged the iPhone-maker and Berkshire Hathaway to claim the number 2 spot.

New Apple HQ might land in the South

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Apple Park
Apple might be moving into the D.C. area.
Photo: Apple

North Carolina and Northern Virginia have risen as two likely candidates for Apple’s third headquarters.

The new location of the new Apple HQ is supposed to be revealed by the end of 2018. According to a new report, one of the spots Apple is looking at is in the same area that Amazon is eying too.

Apple earned more money last quarter than Amazon ever has

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Apple is worth more than the entire US energy sector combined
Apple, in case you didn't know, makes some crazy money!
Photo: Ste Smith/Cult of Mac

From the way that Apple and Amazon are neck and neck when it comes to valuation, you could be forgiven for thinking that they make similar money.

But you’d be wrong: In fact, Apple brought in more cash in the last three months than Amazon has in its entire lifetime. While there’s no getting around how insanely successful Amazon is, that factoid alone shows just how far ahead of the rest of the tech pack Apple actually is!

iPad remains top dog as tablet market shrinks

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iPad-Pro
Grab yours before it’s too late!
Photo: Ste Smith/Cult of Mac

The iPad remains the king of tablets after strong sales helped the device grab its highest share of the worldwide tablet market since 2014.

Apple confirmed on Tuesday that it sold 9.1 million iPads last quarter, which helped its market share grow 2.1 percent despite a drop in overall tablet shipments.

Amazon could soon be worth even more than Apple

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Amazon
Amazon has had one heck of a 2018 so far!
Photo: Mike Seyfang/Flickr CC

Apple has pretty much clung onto its title of world’s most valuable company since early in Tim Cook’s reign at the top. However, it may not hold that claim for too much longer if Amazon CEO Jeff Bezos has much to say about it!

Amazon shares rose 7.1 percent for a record high in premarket trading today, following the company’s massive Q1 earnings. That narrows Apple’s market cap lead to less than $50 billion.

Amazon’s Echo Dot Kids Edition gives parents complete control

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Echo Dot Kids
Echo Dot is now child-friendly.
Photo: Amazon

Now your little ones can get to know Alexa with the new Amazon Echo Dot Kids Edition.

It’s just like a regular Echo Dot, but it comes inside a colorful protective case and a one-year subscribtion to the “FreeTime Unlimited” service that gives parents complete control over content. You’ll have to pay a premium for those extra features, though.

Amazon is (apparently) doing more than Apple to improve society

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Amazon
A veritable saint of a company, it seems.
Photo: Mike Seyfang/Flickr CC

Tim Cook has been outspoken about Apple being a “force for good” in the world. However, when it comes to which tech giants have the most positive impact on society, the public has spoken — and the answer isn’t Apple, but rather Amazon.

Or, at least, that’s the response from a recent survey of 2,722 U.S. adults, who decided to hand the first place to the Jeff Bezos-run, high street-destroying retail leviathan. We’re not totally convinced, though.

Apple doubles down on AI in Seattle

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Siri
Siri needs all the AI talent it can get.
Photo: Ste Smith/Cult of Mac

Apple’s is slowly invading the home turf of some of its biggest rivals in Seattle.

The iPhone-maker has reportedly secured more office space in one of the biggest skyscrapers in Seattle, where Amazon, Microsft and Facebook all fight for top tech talent.

HomePod inventories pile up after early demand dies quickly

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Apple HomePod volume controls
HomePod sales are already suffering.
Photo: Ste Smith/Cult of Mac

Apple has been forced to cut HomePod orders as inventories continue to build up in its retail stores, according to a new report.

The $349 speaker enjoyed a promising start when it made its debut in February, but demand has fallen quickly as smart speaker shoppers turn to more affordable options from the likes of Amazon.

Zuckerberg fires back at Cook over Facebook privacy diss

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Facebook employees
It'll take a Facebook a few years to dig out of this hole.
Photo: Facebook

Facebook CEO Mark Zuckerberg has taken exception to Apple CEO Tim Cook’s comments that Facebook doesn’t care about its customers because it sells their data to advertisers.

Zuck went on the defensive in one of his first interviews since news broke that Cambridge Analytica leaked the personal data of 50 million users. The interview touched a number of topics, but when asked specifically about Cook’s comments Zuckerberg unleashed a tangent on why Tim Cook is wrong.

Amazon Kindle app gets iPad multitasking at last

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Amazon Kindle in Split View
Amazon Kindle can now be displayed next to another app.
Graphic: Ed Hardy/Cult of Mac

Viewing two applications at once came to the iPad way back in iOS 9, but the Amazon Kindle app only just now supports it. The new multitasking feature enables tablet users to have a book open while using another app.

And this isn’t the only notable improvement in the just-released update to Amazon’s Kindle app.

You should stop using your AmazonBasics battery packs now

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AmazonBasics battery pack
Steer well clear of AmazonBasics battery packs
Photo: Amazon

If you own an AmazonBasics portable battery pack, you should stop using it now. Amazon has recalled more than 260,000 units following 53 reports of overheating in the U.S. alone.

Six different models, sold between December 2014 and July 2017, have been condemned by the Consumer Product Safety Commission (CPSC) this week.

Alexa brings free phone calls to iPad

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Alexa Calling
iPads can now make video calls to Amazon Echo devices.
Photo: Amazon

Although people most often use Alexa to ask about the weather or play music, Amazon’s smart assistant is capable of much more, including connecting with friends and family.  A convenient Alexa calling feature is now available on a range of tablets, including the iPad. This allows the tablet to make voice or video calls to an Amazon Echo.

All that is required is the Amazon Alexa app for iOS (and giving Alexa access to your list of contacts).

iPhone owners just love smart speakers

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Smart Speakers
Apple fans are leading the adoption of smart speakers.
Photo: Apple

Smart speaker sales have exploded, with 47 million Americans now using one, up from about zero two years ago. And Apple fans are leading the trend — they’re 22 percent more likely than Android users to own a smart speaker.

Amazon could beat Apple to $1 trillion market cap by one week

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Apple is worth more than the entire US energy sector combined
Apple remains no. 1... for now.
Photo: Ste Smith/Cult of Mac

Amazon could beat Apple to become the world’s first $1 trillion company, a new report suggests.

While Apple’s market cap currently stands at $893 billion to Amazon’s $752 billion, the online retail giant is rapidly closing the gap. By current trajectories, it will beat Apple to the $1 trillion mark by a mere week.

Yes, we can? Apple wants to sign Obama to a content deal

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Obama at SXSW
President Obama wants to continue spreading his message.
Photo: WH.gov

Apple is reportedly battling with Netflix and Amazon to sign former President Barack Obama to a deal that would see him produce a high profile series of shows with wife Michelle Obama.

These shows will likely focus on the Obamas hosting conversations on a variety of topics, ranging from health care and climate change to nutrition. Unfortunately for Apple, it seems that Netflix may have this deal in the bag!