If you thought people were getting tired of the iPhone, think again.
Consumer Intelligence Research Partners (CIRP) released a new report today, suggesting that the iPhone 7 and 7 Plus launch marks an uptick in switchover of Android users over to Apple.
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“The iPhone 7 and 7 Plus launch falls between the wildly-successful iPhone 6 and 6 Plus launch in 2014, and the somewhat disappointing launch of the iPhone 6S and 6S Plus in 2015,” said Josh Lowitz, CIRP Partner and Co-Founder, according to in 9to5 Mac
Customers switching to Apple devices from Android went up by about 17% this year, compared to 12% during the launch of the iPhone 6s and 6s Plus. Apple has been keen to point that out in recent earnings calls.
Only 12% of new iPhone 6 buyers switched from Android at launch in 2014. Then 26% of new buyers of the iPhone 6s were switchers in 2015. The number of switchers was lower in 2014 though because the iPhone 6 trigger a lot of upgrades from loyal Apple fans.
Other platforms like BlackBerry and Windows are leaking an additional 5% of users into the iPhone’s customer base according to the report.
Apple has only shared iPhone sales numbers and stats for this year via its carrier partners. Late last month though, another report showed that iPhone 7 and 7 Plus made up roughly 43% of all Q3 iPhone sales in the US, while Apple’s own Q4 report between July and September was the first to include figures for iPhone 7, reporting a drop from 48 million iPhone sales to 45.51 million.
Doug is a freelance writer covering technology here, there, and elsewhere.
7 responses to “iPhone 7 adoption outpaces iPhone 6, Android switching on the rise”
“iPhone 7 adoption outpaces iPhone 6, Android switching on the rise”
I think that you should have written “outpaces iPhone 6s,” Doug.
Exactly the reason I’ll stop following…no need for this bs, thx.
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Which changes the entire premise of the article. Data indicates that with the iPhone 7 the number of Android switchers has declined by about 33%. The 6S it was 26% and with the 7 it is 17%.
This is using the author’s own numbers.
Switching bouyed no doubt by the Note 7 fiasco…
Not really… The article states “The iPhone 7 and 7 Plus launch falls between the wildly-successful iPhone 6 and 6 Plus launch in 2014, and the somewhat disappointing launch of the iPhone 6S and 6S Plus in 2015,”… Basically it’s adoption is better than 6S, but not as good as 6.
His title is correct.
I’ve attached a visual aid from the same source Doug got the report from for a better perspective.
Not really… The article states “The iPhone 7 and 7 Plus launch falls between the wildly-successful iPhone 6 and 6 Plus launch in 2014, and the somewhat disappointing launch of the iPhone 6S and 6S Plus in 2015,”… Basically it’s adoption is better than 6S, but not as good as 6.
I almost thought the same, but he titled it correctly.
I’ve attached the chart by CIRP (the same source Doug got the report from). https://uploads.disquscdn.com/images/5a09d1207f26cf6aec35791d1e57c7f05f0364712486523a02c36a513e1664e1.jpg