The market for iPhone cases is worth billions of dollars. The first manufacturer with a case that fits a new device — say, the iPhone 7 — can make a killing in the days following an Apple launch.
For this week’s episode of Kahney’s Korner, I talked with industry veteran Tim Hickman, CEO of Gumdrop Cases. Over the years, he’s tried all kinds of tricks and strategies in the race to be first to market with new iPhone cases — including making thousands of cases that turned out to be wrong.
This time around, Hickman has received several CAD files from mysterious sources in China that supposedly show the exact dimensions of the upcoming iPhone 7. Will he bet his company’s fortunes on these files of dubious origin? Let’s find out.
This episode of Kahney’s Korner is supported by TunnelBear, an award-winning service that gives you fast and private access to the internet.
Hickman talks about the evolving market for iPhone and iPad cases, which is worth an estimated $21 billion, rising to an eye-popping $110 billion by 2021. iPhone cases make up about $4 billion of that, according to Hickman.
Being first to market is crucial. More than a quarter billon dollars’ worth of cases are sold in just the first two weeks after a new iPhone is launched.
With the iPhone 7 coming up, several CAD files showing the surfaces of the new device are circulating within the case community. If he so chooses, Hickman could make molds for an iPhone 7 case months before Apple officially unveils the device.
About Kahney’s Korner
Kahney’s Korner is a weekly podcast. Every week I’ll be interviewing a guest from the world of Apple — folks like app makers, IT guys, store Geniuses — it’s a big Apple world out there, and it’s filled with tons of great, fascinating stories to tell.
This week’s sponsor: TunnelBear
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Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
