Being in an extended turkey coma this morning, I didn’t quite get out of bed early enough to hit the brand-new Apple Store in San Francisco’s Marina, but fortunately the amazing SFist (t-shirt picture) and IFO Apple Store (all else) were all over the opening. Based on the reportage, it sounds pretty stunning. And hey, 1000 free t-shirts!
Gary Allen of IFO Apple Store had a lot of nice things to say:
The store is definitely unique, combining individual features from various stores–or no stores at all. The facade lacks the usual stainless steel and uses white masonry like the Lincoln Road store. The ceiling is about 15 feet tall, unlike any other store. There are no window displays, which would obscure the view of the store interior. And the suspended Apple logo duplicates the Fifth Avenue store. It definitely establishes a presence for Apple in another neighborhood of San Francisco.
Nice. You have to love Apple’s commitment to not stand still with their Apple Store recipe. Each store has its own unique qualities. Fabulous.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
