Best Buy is expecting pre-sales of the iPhone 5 to begin in the first week of October, a leaked internal document from the retail giant reveals. In addition, the document says Apple’s eagerly-awaited handset is coming to the Sprint network.
Published by BGR, which has good retail sources, the document says:
BBYM: iPhone 5 product introduction expected, pre-sales begin for expected October week 1 launch/Sprint launches iPhone 5 (Apple product introduction/launch dates subject to change)
The internal document is dated “Week 9/4” and looks genuine. It tallies with earlier rumors of an early-October launch and a Sprint iPhone. Note, the dates are subject to change, as the BB document says, and that BB doesn’t have the exact date — either because Apple hasn’t finalized it, or hasn’t revealed it to BB executives, who can’t keep a secret.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
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21 responses to “iPhone 5 Set For October Launch & Coming To Sprint, Leaked Doc Reveals”
Give it a rest already. We all know when its coming. Do you really have to hang on every comma and verb that gets written? Chill out. It’ll be here soon enough and you’ll all find out then. Sheesh!
Best Buy can’t spell “Entertainment?”
Pre-sale. What kind of nonsense is that? It’s either for sale or it isn’t. If it isn’t and they’re taking money, they’re taking reservations.
wait, what? when then?… i somehow missed that date announcement by Apple. the fact is, that no one KNOWS for sure until Apple really announces it so, while this article and ‘leak’ gives further hope to the most common suspicions and rumours… it affirms nothing as we all know it HAS TO COME FROM APPLE to be real.
Seems kinda funny that that little October blurb is even in there. Everything else is centered around the first week of Sept. and Labor Day stuff. Looks fake to me.
omg i was just thinking the same thing!
I work for Best Buy Mobile…and this looks nothing like our internal memo’s or product info we get. Just saying…
Yes its very true, as I have also written such article in my blog. We hope this rumor will be fine with everybody. By the way very nice explanation of your. _Thank you
“Apple product introduction / launch dates subject to change”
To me this says it all. It’s a fake. I don’t think Best Buy would be going through all the hassle until they knew for sure when it was really going to happen.
Hmm, is this reliable?
Awesome! Think this is another good ad for Apple iPhone 5!There are also rumor: iPhone 5 to Have 8-Megapixel Camera what I read from ifunia news blog. What do you looking forward to the iPhone 5?
Can I have that on my birthday..? It’s on October 1st and u pass my biirthday.. ( I WANT IT NOW ) i’m desprite>_<