iPad Magazine with Gyroscope Effect Aims for Buzz


The gyroscope-enhanced cover of Project magazine.
The gyroscope-enhanced cover of Project magazine.

An iPad-only magazine called Project hopes to generate some buzz by capitalizing on the iPad 2’s gyroscope feature.

The latest edition of the magazine, which costs $2.99 in iTunes, allows readers to view a panoramic, animated landscape by moving 360 degrees on the spot.

The brainwave to exploit the gyroscope feature seems a natural fit for the ‘Summer Movie Blowout’ issue of the magazine backed by Virgin Digital Publishing and Seven, which features flicks including ‘Thor’, ‘X-Men’ and ‘The Hangover Part II’.

“Because most other publishers are creating iPad versions of their magazines, there tend to be a lot of reproductions and use of video content,” said Chris Bell, deputy editor of Project. “But because we’re building the magazine from the ground up, we’re forced to look at the latest technology such as gyroscope.”

Not sure if readers will buy it, but advertisers were willing to try. The issue has backers including T3, Audi, Becks, Ford and Nissan.


Via Mediaweek