Apple’s online store has gone down ahead of its “Let Loose” event later today. Rumors suggest the company will announce new OLED iPad Pros and Apple Pencil Pro at the event.
Additionally, the 12.9-inch iPad Air might also make its debut at the event.
Catch Apple’s “Let Loose” event live
Despite being one of the world’s biggest tech giants, Apple typically takes down its online store a few hours before a media event. More than a technical limitation, this appears to have become a way for the company to create hype around its new product launches. This time around, the company has taken down its online store only 30 minutes before the event.
Like its last few product launches, Apple is not holding an in-person briefing for its “Let Loose” event. Instead, the pre-recorded event will stream on Apple’s YouTube page and website. There’s a small in-person media event happening in the US, but Apple executives are unlikely to attend it.
While Apple events typically start at 10 a.m. PT/1 p.m. ET, “Let Loose” starts a few hours earlier, at 7 a.m. PT/10 a.m. ET.
New iPads, Apple Pencil and Magic Keyboard are coming later today
If Apple’s invite for the “Let Loose” event did not already make it clear, new iPad Pros and Apple Pencil will be the star of the show. Rumors suggest the 2024 iPad Pros will feature an OLED panel, offering higher brightness levels and better contrast. They will reportedly be Apple’s first AI-focused devices and feature an M4 chip. These improvements will come at a cost, though.
The new Apple Pencil will be another highlight of the event, featuring haptic feedback for the first time. Apple might also revamp the Magic Keyboard for iPad with a new design and better layout. All products that Apple unveils today should be available for pre-order immediately or later this week.
With WWDC just over a month away, the event would also provide Apple with the perfect stage to showcase some of the AI-powered features it is working on.
