Apple’s online store goes down ahead of ‘Scary Fast’ event


Apple store is down just before the start of the Scary Fast event.
The online Apple store is down just before the start of the Scary Fast event.
Screenshot: Cult of Mac

Apple’s online store has gone down ahead of its ‘Scary Fast’ event this evening. It is typical of Apple to take down its online store before major product launches, but this usually happens hours before. This time it was mere minutes.

This will likely be the company’s last product launch event for 2023.

‘Scart Fast’ event starts in a few minutes

The Cupertino giant’s product launch unveilings typically start at 10 a.m. PT/1 p.m. ET. But the “Scary Fast” event will begin at 5 p.m. PT later today (October 30). Given the late start time, the event is unlikely to last for more than an hour.

Apple is not holding an in-person event for “Scary Fast.” Instead, it will live-stream the event on YouTube and the company’s website. Don’t miss our guide on how to watch the event.

Cupertino will likely announce a slew of M3-powered MacBooks and possibly an updated 24-inch iMac. Rumors indicate the M3 chip could be based on TSMC’s 3nm node and bring substantial performance and efficiency improvements. Previous reports indicate the M3 Max will pack a 16-core CPU and 40-core GPU. There should be other AI and ML-focused improvements as well.

Apple could also announce a Magic Keyboard and Magic Mouse refresh with a USB-C port at the event.

Don’t expect major changes from M3 MacBook Pros

Apple refreshed the MacBook Pro lineup with M2 Pro and Max chips at the beginning of 2023. So, the new M3 MacBook Pros are unlikely to feature any design changes. Instead, the refresh should be all about the faster M3 Pro/Max chips and the improvements they bring.

Go through our roundup of all Macs Apple could announce to get an idea of what to expect from the ‘Scary Fast’ event.

Apple will likely start taking preorders for the new Macs from November 1, with shipping starting next week.


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