MacBooks make up a whopping 77% of Mac sales


2023 MacBook Pro.
Most of the Macs that consumers buy look like this.
Photo: Apple

If you own a Mac, it’s almost certainly a MacBook rather than a desktop. New data from a market research firm shows that Apple’s notebooks made up the lion’s share of macOS sales over the last year.

Of desktop models, the all-in-one iMac is the most popular. On the other hand, the cheapest Mac is among the lowest-selling, according to the analysts.

Most Macs sold are MacBooks

While iPhone has become Apple’s signature product, the Mac contributes heavily to the company’s bottom line. In Cupertino’s last financial year, Mac sales brought in $40 billion.

And notebooks are responsible for much of that. “In the most recent twelve-month period, laptops accounted for over three-quarters of Mac computer sales,” Consumer Intelligence Research Partners said in a new report.

MacBook Pro made up 43% of sales, while MacBook Air captured 34% of sales, according to CIRP.

Historically, MacBook Air is Apple’s best-selling notebook, but anticipation about the just-released 15-inch version might have pushed down sales in the months before its release, which came in mid-June.

Some unexpected number for Mac desktop sales

The iMac is Apple’s third-best-selling model, and its top desktop, according to CIRP’s report. It made up 10% of sales.

Mac Pro supposedly made up 9% of sales in the mid-2022 to mid-2023 period. That’s followed by Mac mini at 3% and Mac Studio at 1%.

These last figures were met with skepticism by the Cult of Mac staff. It’s odd that the Mac Pro, which until earlier this month hadn’t been updated since 2019, reportedly sold so well.

And if CIRP is correct, the Mac Studio is a failure, as the past year is almost the entire time the series of professional-grade computers has been on the market.

But it is possible that Mac mini doesn’t make up a huge share of Apple sales. In general, the type of consumers who buy the most affordable Mac aren’t the type to replace it whenever a new model comes along. That holds down sales.


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