Clever iPad Pro case packs innovative stand with features hard to beat

Clever iPad Pro case packs innovative stand with features hard to beat


ESR Shift Magnetic Case
The ESR Shift Magnetic Case offers some useful tricks.
Photo: ESR

The ESR Shift Magnetic Case sets itself apart from the competition with a removable cover/stand that allows the tablet to be used in landscape or portrait mode. Even better, the tablet can slide up in the stand to be closer to eye level.

It’s available now for the 11-inch iPad Pro.

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ESR Shift Magnetic Case offers innovation

There are many well-designed iPad cases on the market. So many that can can start to blur together. But ESR came up with a design that offers features that let it stand out from the pack.

The Shift Magnetic Case wraps around the sides and back of the iPad Pro. This is made of scratch-resistant TPU. The product also includes a removable flip cover made of artificial leather that also acts as a stand.

The two components are held together with magnets, allowing a variety of configurations. Naturally, the stand can prop the tablet in landscape mode at a variety of angles. That’s the extent of the capabilities of the typical iPad case/stand, but ESR’s new model also allows the iPad to be rotated into portrait mode.

“The ultra-stable stand functionality that the case provides is ideal for use while writing, reading, drawing, and video-calling, and provides superior stability even when used on users’ laps,” said the accessory-maker.

And the ESR Shift Magnetic Case has another trick. The tablet in landscape mode can slide up on the stand so it’s close to the users eye level.

If that wasn’t enough, the magnets in the case are strong enough that to hold the iPad on the side of most refrigerators for use when cooking.

ESR Shift Magnetic Case has some cool tricks
ESR Shift Magnetic Case from various angles.
Photo: ESR

Pricing and availability

As of Wednesday, the ESR Shift Magnetic iPad Case is available from Amazon. The usual price is $59.99 but a special deal brings the cost down to $49.99 — a 17% savings.

Buy it from: Amazon

The standard unit is black. The product comes in other color options for an additional $10.  Alternatively, the case/stand is £55.99 from Amazon UK.

As noted, currently the only version is for the 11-inch iPad Pro. Cult of Mac reached out to ESR to find out if there will be versions for the 12.9-inch iPad Pro or other Apple tablets.


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