Cupertino paid homage to the LGBTQ+ community Tuesday. It rolled out its new Apple Watch Pride Edition watch face, band and iOS wallpaper.
“Celebrating the ongoing movement to protect and advance equality for LGBTQ+ communities around the world, Apple is introducing a new Pride Edition Sport Band accompanied by a matching watch face and iOS wallpaper,” the company said.
Apple Watch Pride Edition face, band and iOS wallpaper
Inspired by strength and beauty
Apple said the strength and beauty of the LGBTQ+ community inspired the new wares:
The new Sport Band design showcases the original pride flag rainbow colors and five others. Black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.
This year’s design brings a white base with a rainbow of geometric shapes compression-molded into the band.
“In the forming process, the base material flows around each individual shape, creating small variations in their layout,” Apple said. “No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.”
Support for advocacy organizations
Apple noted its support for LGBTQ+ advocacy organization with the new release:
Through these efforts, Apple supports and brings awareness to LGBTQ+ advocacy organizations that are working to bring about positive change, including Equality Federation Institute, an advocacy accelerator that is building a network of state-based LGBTQ+ advocacy organizations in the U.S., and GLSEN, an education organization working to end discrimination, harassment, and bullying based on sexual orientation, gender identity, and gender expression.
Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, ILGA World, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.
Responds to movement
Apple said colorful shapes “appear to circulate into the watch display from the band, and respond when a user raises and moves their wrist or taps the display.”
The corresponding wallpaper dynamically moves when the user unlocks their iPhone.
See 5 years of Apple Watch for Pride
- 2022: Cupertino offers new Apple Watch Pride Edition bands and faces
- 2021: New Pride Edition Braided Solo Loop goes beyond the rainbow
- 2020: Apple Watch’s colorful new Pride bands show support for LGBTQ community
- 2018: Wear Pride on your wrist with new Apple Watch face
- 2017: Apple Watch gets new Pride band and more
Pricing and availability
You can order the Pride Edition Sport Band on apple.com and in the Apple Store App on May 23 for $49 in 41mm and 45mm sizes (compatible with Apple Watch Series 3 and up). It becomes available at Apple Store locations on May 24.
The new Pride Celebration watch face and iPhone wallpaper become available next week. They require watchOS 9.5 and iOS 16.5, respectively.
Customers can download the matching Pride Celebration watch face through App Clips on the Apple Watch Pride Edition Sport Band packaging, in Apple Store locations, or through the Apple Store app or apple.com.