Apple is finally ready to open its first retail store in India on April 18. And it will open its second store in the country just two days later.
The openings come after years of delay as Apple tried to establish a direct retail presence in the Asian country.
Apple BKC opens next week
Located in the Jio World Drive shopping center in Mumbai, Apple BKC will be the first to open to customers in India. It is spread across 22,000 square feet, with a design inspired by the city’s iconic Kaali Peeli taxi art.
Apple BKC will host a special “Mumbai Rising” Today at Apple series to celebrate the store’s opening. The free educational sessions will run from the opening day throughout the summer and bring local artists and creatives together.
Apple products are currently sold through authorized resellers in the country. The company’s online store launched during the pandemic in India to great response.
Apple’s second store in India opens on April 20
Apple Saket, the company’s second retail store in India, will open in Delhi, the country’s capital, on April 20. Delhi’s many gates have inspired the store’s barricading design.
While not mentioned by Apple, some of the company’s top executives, including CEO Tim Cook, could arrive in India for the stores’ launch. The country gained prominence in Apple’s plans in recent years, both from a manufacturing and growth viewpoint. With the help of its suppliers, Apple is working on making India an iPhone manufacturing hub and an alternative to China in its supply chain.
India’s premium smartphone market will grow dramatically in the next few years. Apple’s increased retail presence will help it capture more customers from this segment. The company recently made some organizational changes to focus more on India to achieve its goals.