Those who prefer to get their Apple announcements via video don’t have to feel left out. Although the 2023 MacBook Pro and Mac mini didn’t get a big, glitzy press event, and were instead unveiled Tuesday via press release, Cupertino created a launch video much like the ones put out with previous products.
Watch as John Ternus, SVP for Hardware Engineering, plays host to announce the latest macOS notebook and desktop.
Watch the Apple January product-launch event… sort of
Apple finally took the wraps off two Macs that Apple fans had been waiting months for: upgraded versions of the 2021 MacBook Pro and 2020 Mac mini.
There’s the traditional zoom in on Apple Park, then Ternus really kicks off the product-launch video by unveiling the 2023 Mac mini. It’s been upgraded with the Apple M2 processor that debuted in the MacBook Air. But that’s not all, as it can also be configured with the M2 Pro, the first time the consumer-oriented desktop has been given pro power. Plus, it starts at $599, a lower cost than its predecessor.
Next, Ternus and Co. turn to the 2023 MacBook Pro. It’ll be available January 24 in 14- and 16-inch versions, with buyers getting to choose from the new Apple M2 Pro or M2 Max processors.
The macOS notebook and desktop use the same designs as their predecessors, so naturally the two new chips get the lion’s share of the attention in the launch video. Plus, there’s time for testimonials from people who got sneak peeks at the new computers.
Watch Apple’s whole video for for the closest we’ll get to an Apple January product-launch event.
Read all about it
Glitzy product-launch videos are all very well but they can’t include all the the details on new products. For more of the info on Apple’s latest notebook and desktop, read Cult of Mac‘s full coverage:
