In a rare move, Apple will run a four-day promotion in China and offer hefty discounts of up to RMB 600 ($90). The discount will be applicable for iPhone 13, iPhone 12, iPhone SE, Apple Watch SE and AirPods.
The promotion will run from July 29 through August 1.
Save up to RMB 600 on iPhone 13 in China
Apple has put a notice on its website in China highlighting the summer shopping event. As a part of the promotion, you can save RMB 600 on the iPhone 13 lineup, including the Pro models. On iPhone 12 and iPhone 12 mini, there’s an RMB 500 discount.
On its budget-oriented iPhone SE 3 and Apple Watch SE, the Cupertino giant is offering an RMB 200 discount. If you are looking to buy AirPods 3 or AirPods Pro, there’s an RMB 150 and RMB 250 discount on them. You are eligible for discounts on purchases made through Apple’s online store.
iPads, Macs and Apple Watch Series 7 are not a part of this promotion. Apple is unlikely to launch a similar promotion in the United States. It is currently running a Back to School promotion in other parts of the world where it bundles gift cards of up to $150 on the purchase of select Macs and iPads.
Use a specified payment method to get the discount
You must use one of the eligible payment methods to get the discount. This includes Alipay, Huabei Installment, China Merchants Bank, China Construction Bank and Industrial and Commerical Bank of China. Customers are also limited to two units per product category.
It is rare for Apple to discount its products directly. The move comes as China’s economy opens up after months of COVID-19 lockdown.
While iPhones continue to be in strong demand, the discount should help Apple eliminate excess inventory due to the lockdown. The sale also comes just a few months before iPhone 14’s unveiling in September. Apple is already diversifying its supply chain to ensure there are no iPhone 14 shortages at launch.