Apple celebrates this year’s Black History Month by promoting Black business and innovation, amplifying Black voices, and showcasing Black creatives, the company announced on Wednesday.
It is also introduced a new, limited-edition Black Unity Braided Solo Loop and Unity Lights face for Apple Watch, which you can get yours hands on today.
Apple Watch gets new Unity band and face
The new Braided Solo Loop, available to order now for $99, is inspired by Afrofuturism, “a philosophy that explores the Black experience through a narrative of science, technology, and self-empowerment,” Apple explains.
It’s accompanied by a new Unity Lights face, which can be enabled now through the Watch app on iPhone, that’s unlike any other Apple Watch face. It uses “2D ray tracing, a technology never before implemented for a watch face.”
“The hour and minute hands emit light to express the idea of being seen and unseen by revealing their position along with other elements of the face,” reads the face’s description.
Apple celebrates Black History Month
Apple is also launching a bunch of other initiatives for Black History Month. Apple Music is running a campaign around the theme “Music is Healing,” while Apple Fitness+ has playlists that promote Black artists, plus meditations “focused on the themes of gratitude and awareness.”
Apple Podcasts highlights shows from Black creators and about Black history, health, wellbeing, and culture. The App Store showcases apps that are enabling Black health and wellness in all areas of life, Apple said.
Apple Books is also focusing on the same theme, and inside Apple Maps, users can learn about Black history or discover Black-owned businesses through curated Guides. Apple TV has collections curated by prominent Black creators and stars.
Finally, inside Apple News, users can “dive deep into the important work of today’s top Black journalists,” with “expert reporting and analysis on the Black experience through curated collections, audio stories, and episodes of Apple News Today.”