Apple calls for magnificent macro snaps in latest Shot on iPhone Challenge

Apple calls for magnificent macro snaps in latest Shot on iPhone Challenge

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Apple Shot on iPhone Challenge
Can you take macro photos this good? Prove it in the Shot on iPhone Challenge.
Photo: Apple

Apple today unveiled its newest Shot on iPhone Challenge, which calls upon iPhone 13 Pro owners to share their most magnificent macro photos.

The challenge starts today and runs through February 16. You can take part simply by uploading your macro photos to Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge.

Apple kicks off new Shot on iPhone Challenge

iPhone 13 Pro is the first to ship with a macro lens that allows users to capture incredibly detailed images from as little as 2 centimeters away. It allows you to get up close and personal with your subjects like never before.

“Some of the most impressive examples of macro photography are shots of seemingly everyday objects like a hairbrush, a food item, or a subject in nature like ice, snow, feathers, flowers, insects, or pets,” Apple says. “The beauty of macro photography is its ability to turn the ordinary into the extraordinary.”

Apple’s newest Shot on iPhone Challenge celebrates macro photography by showcasing the best photos users have captured on iPhone 13 Pro. Anyone can take part by sharing their snaps on social media (using the relevant hashtags mentioned above) by February 16, 2022.

In April, Apple will pick 10 winning photos, which will be celebrated in a gallery on Apple Newsroom, apple.com, Apple Instagram (@apple), and other official Apple accounts. The company says they may also appear on billboards, in Apple Store locations, in public exhibitions, and in other marketing campaigns.

Macro photography tips

To help you out, Apple also shared some tips that will help you take better macro photos:

  • Make sure to get close to your subject — you can get as close as 2 centimeters (about an inch) away.
  • Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.
  • Tap an area in the viewfinder to set a specific focus point.
  • Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing.

The judges for the latest Shot on iPhone Challenge include a number of Apple staffers, as well as professional photographers, filmmakers, art directors, and more. You can find out more about them on Apple’s website.