Apple's next desktop monitor could be half the price of Pro Display XDR

Apple’s next desktop monitor could cost half the price of Pro Display XDR


Apple's next desktop monitor
It could look a lot like Pro Display XDR, but not quite so fancy.
Concept: Killian Bell/Cult of Mac

Apple’s next desktop monitor won’t be cheap, but it could be significantly less expensive than the high-end Pro Display XDR, according to a new report.

The new standalone screen is expected to land with a price tag of around $2,500. In comparison, the Pro Display XDR still starts at $4,999 — and that’s without the optional (but arguably necessary) stand that costs $999.

Apple’s new desktop display won’t be so expensive

Cupertino is currently developing a number of new desktop displays that could land sometime this year, a recent rumor revealed. In addition to a Pro Display XDR successor, it is believed two more affordable options are also on the way.

According to leaker @dylandkt, who has proven reliable in the past, two of the display prototypes currently in testing use panels supplied by LG — which also makes panels for the Pro Display XDR — in 24- and 27-inch size options.

Now, thanks to Bloomberg reporter Mark Gurman, we have an idea of how much at least one of those displays will cost. In his latest Power On newsletter, Gurman confidently predicts a price tag of around $2,500.

The display will be a “hot seller for those looking to add a larger screen to their new MacBook Pro without spending the equivalent of a luxury car down payment on the Pro Display XDR,” Gurman wrote.

When will it launch?

The report also suggests that Apple’s new display could launch sometime this year. However, Gurman seems less confident about the timeline of its arrival than he does about its price tag. He also refers to only one display.

Based on the $2,500 price tag, we have to assume Gurman is referring to the 27-inch model. But unlike Twitter tipster Dylan, his newsletter suggests Apple has only one new desktop display up its sleeve — not several.


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