Apple expects iPhone demand to bounce back in early 2022

Apple expects iPhone demand to bounce back in early 2022


iPhone 13 and new iPads hit the Apple Store
iPhone demand has reportedly fallen in recent weeks — but it may not be down for long.
Photo: Apple

Apple is expected to increase iPhone shipments by 30% during early 2022, according to a new report, which cites multiple sources familiar with the plan. It is believed Cupertino hopes to ship 300 million throughout next year.

A recent report claimed Apple had cut iPhone orders going into the holiday season as a result of weakening demand for its newest models — thanks in large part to the component shortages that have made some options hard to obtain.

iPhone shipments may rise in early 2022

iPhone 13 appears to have been an early success, with strong demand for most models in the week’s following their launch. But thanks to the difficulty Apple faces in sourcing components, many still come with lengthy shipping delays.

A recent report from Bloomberg indicated that the delays have forced a lot of would-be iPhone 13 buyers to skip an upgrade ahead of the holidays, which has resulted in weaker-than-expected demand at this point in the cycle.

The same report also suggested that some customers may decide to postpone their iPhone upgrade altogether until next year’s refresh. But according to Digitimes, it seems Apple is confident that demand will bounce back in 2022.

Order could rise 30%

Cupertino is said to be preparing to boost iPhone orders by 30%, compared to the same period last year, during the first half of 2022, according to multiple sources. It is also expecting a significant boost in demand from iPhone 14.

The same sources claim that Apple is targeting 300 million iPhone shipments in 2022. In comparison, less than 200 million units were shipped in 2020, according to the latest figures from Statista.