To mark World AIDS Day, Apple celebrated 15 years of fighting AIDS with Product Red on Wednesday. The company also outlined new ways customers can support its ongoing efforts — like buying Red versions of iPhone 13 and Apple Watch Series 7.
Through December 6, Apple will donate $1 to the Global Fund for every purchase made with Apple Pay at an Apple Store, through the Apple Store online and in the Apple Store app.
Apple celebrates 15 years of Product Red
On this year’s World AIDS Day, which is observed every December 1 since 1988, Apple also tallied its contribution to fighting the disease over the past 15 years.
“Since 2006, Apple customers have helped raise nearly $270 million to fund prevention, testing, and counseling services for people impacted by HIV/AIDS,” the company said in a press release Wednesday. “Apple-supported grants have enabled care and support services for over 11 million people, provided over 192 million HIV tests, and allowed over 13.8 million people access to lifesaving antiretroviral treatments. In 2020 alone, Apple’s support for (RED) helped prevent over 145,000 HIV-positive mothers from passing the virus on to their babies.”
To mark this achievement, Apple is offering new ways for customers to learn, engage and donate. That includes Product Red versions of some of its latest products.
In addition to a range of Red accessories, Apple sells Red versions of iPhone 13, iPhone 13 mini and Apple Watch Series 7. It is also offering new Red faces for Apple Watch that can be downloaded from its website.
Apple goes Red
Apple will also display red logos and window displays on hundreds of Apple Store locations this week. In the App Store, it is promoting Positive Singles, an app that connects singles living with HIV/AIDS. And in Apple Books in the United States, it features titles about the fight against the disease.
The program also extends to Apple Music. Users will find a curated section of music, radio episodes and more in recognition of World AIDS Day. And in the Apple TV app, you can explore a collection of TV shows and movies that “reveal the human cost of the HIV/AIDS epidemic,” Apple said.
Correction: An earlier version of this story indicated Apple released new Product Red models of iPhone 13, iPhone 13 mini and Apple Watch Series 7 on Wednesday. In fact, those models were available from the products’ launch dates.