Strong interest in AirTag shows Apple could have a winner

Strong interest in AirTag shows Apple could have a winner


Apple AirTag finally jumped from rumor to reality.
Lots of Apple users say they’re interested in getting an AirTag.
Photo: Apple

The Apple AirTag tracker will be a huge hit, if a new survey of iPhone and iPad users is correct. More than 60% of respondents said they planned to buy the accessory.

Most people in the survey said they were satisfied with AirTag’s $29.99 price. But they were mostly drawn to the item tracker because it’s tied into Apple’s global Find My network.

AirTag is a button-size gadget that the user can locate with their iPhone or other Apple device. You can attach one to a key ring or purse, then find that item when misplaced.

AirTag interest is high

The survey of iPhone and iPad users by found that Apple’s decision to tie AirTag into the Find My network is what is primarily winning over customers. 42% of respondents listed this as the feature they like best.

Lost AirTag trackers can be located by other people’s iPhones, Macs and iPads via Bluetooth. Those devices create the Find My network, which can help find lost items almost anywhere in the world.

Of survey respondents, 54% think what Apple charges for AirTag is a good deal, and 32% think it is reasonable. While a single unit costs $29, a package of four AirTags goes for just $99. And 57% of respondents who planned to make a purchase said they prefer the discounted bundle.

Other popular aspects of Apple’s item tracker, according to the survey, are “strong privacy features” (15%) and “uses replaceable batteries that last about a year” (10%).

Tracking keys and pets

The items people said they most likely will attach an AirTag to are their keys (42%), their pets (35%), their luggage (31%), their bike (26%) and their purse (23%). Respondents could select up to three options.

For the survey, spoke with more than 3,000 adult iPhone and iPad owners in the United States. It was conducted between May 4 and May 11, 2021. The number of respondents compared to the whole population makes this a non-scientific survey. Still, it points to a higher level of interest in AirTag than many might think. queried consumers about more than AirTag. It also asked Apple users what feature they’d most like to see in the iPhone 13. The return of Touch ID topped that list.


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