CODA cleaned up at the 2021 Sundance film festival, and the film is now headed for Apple TV+. It’ll debut on the streaming service on August 13, and in theaters on the same day
It tells the story of seventeen-year-old Ruby (Emilia Jones), a child of deaf adults. She feels responsible for her parents (Marlee Matlin, Troy Kotsur) but discovers a love of singing and wants to apply to a prestigious music school.
CODA will bring shine to Apple TV+
CODA was written and directed by Siân Heder, who also worked on Apple TV+’s Little America. “I have been so moved by the outpouring of response to the film and am so excited to have found a partner in Apple that loves and deeply gets this movie, the spirit in which it was created and is committed to having this film reach the widest audience possible in a thoughtful and meaningful way,” Siân Heder said in a statement.
It was the first in Sundance history to win all the top prizes in the U.S. Dramatic Competition category. That includes the Special Jury Award for Ensemble Cast, the Directing Award, the Audience Award and the Grand Jury Prize.
Apple paid $25 million for the rights to the movie after the festival. The deal was led by Apple TV+ bosses Zack Van Amburg and Jamie Erlicht. Apple also made other big film festival purchases, including the Antoine Fuqua and Will Smith runaway slave drama Emancipation.
The drama will join many other award-winning movies and shows on Apple’s streaming service. That includes the documentary Boys State which took home a top prize at 2020’s Sundance. And Wolfwalkers has been nominated for a 2021 Oscar.
Not everything on Apple TV+ is as high-brow as CODA, though. There’s an array of sit-coms, mysteries, thrillers, crime dramas, sci-fi and much more. The service costs $4.99 a month but also forms a key component of all Apple One subscription bundles.