Hidden in Tuesday’s invite to the Apple April event is an augmented reality easter egg. It’s part of the company’s ongoing move to draw more attention to AR.
The graphic for the event invite is the Apple logo made out of a swirling line. iPhone and iPad users can transfer that design to the real 3D world, and put it in motion.
How to see the AR easter egg in April Apple event invite
To see the easter egg, go to the official Apple Events page on an iPhone or iPad. Next, tap on the big multicolored Apple graphic you see on that web page. (It’s just above “Apple Event.”) That will launch the ARKit augmented-reality viewer built into iOS/iPadOS.
The multicolored line appears virtually in the space behind your computer through the power of AR. This will swirl around and eventually form itself into the the version of Apple logo from the invite.
It’s a 3D object, and a fairly large one. It works better outside. And walk around it to see the moving AR object from any side.
Apple ❤️ augmented reality
The fact that there’s an AR easter egg for the event invite doesn’t imply some huge augmented reality announcement will happen. These also appeared for previous Apple events.
And it’s not like the Mac-maker is somehow new to AR. CEO Tim Cook has stated many times — just last week, in fact — that Apple sees a big role for augmented reality in its future. “When I think about that in different fields, whether it’s health, whether it’s education, whether it’s gaming, whether it’s retail, I’m already seeing AR take off in some of these areas with use of the phone. And I think the promise is even greater in the future,” Cook told The New York Times.
Creating an easter egg for the Apple April event is likely just a small way to get people to try AR with their iPhone or iPad.