Apple products get double the space in Target stores


Target trolleys in store
Shopping for Apple gear in some Target stores across the U.S. will soon be an easier process.
Photo: Mike Mozart/Flickr CC

Many Target stores will become better places to buy Macs, iPhones and other Apple products. In a deal announced Thursday, there’ll be twice as much space dedicated to the devices in these locations, and Target employees will get additional training on using them.

“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” said Christina Hennington, EPV at Target, in a statement.

Apple computers and related accessories have been sold in the retail giant’s stores for 15 years, but the new deal will increase their exposure. Especially as there’ll be Target employees trained to be able to properly demonstrate their capabilities.

The process will begin with 17 stores scattered across the U.S. getting much bigger Apple footprints, from California to New York. Of these, five will be in Texas and four in Florida. Additional locations will be added in 2021 and beyond.

Target competing with the Apple Store

Apple runs its own retail store stores, but there are only 271 of these in the U.S., compared to 1,897 Target locations. Partnering with a large retailer expands the availability of Mac, iPhone, etc. Especially as Apple’s own retail stores are generally in malls while Target’s are freestanding.

Still, anyone shopping for Apple products who’s given a choice is likely to go to an Apple-run store instead of a Target. Cupertino puts tremendous effort into its retail locations, providing knowledgeable staff and outstanding selections of products.