Strong iPhone 12 sales fuel record $111.4 billion quarter for Apple


Apple’s financial results were all the company could ask for.
Multiple products contributed to Apple having a stellar financial results last quarter.
Graphic: Cult of Mac

As a company, Apple is firing on all cylinders. It pulled in record revenue from iPhone, Wearables and Services during its most-recent financial quarter. And there was healthy growth in Mac and iPad revenue too.

Total quarterly revenue hit 111.4 billion, up 21% year over year. This is the first time Cupertino broke $100 billion, a milestone few companies reach.

In the same quarter of the previous year, Apple’s total revenue was $91.8 billion.

“Our December quarter business performance was fueled by double-digit growth in each product category, which drove all-time revenue records in each of our geographic segments and an all-time high for our installed base of active devices,” said Luca Maestri, Apple’s CFO.

Although on the calendar this period was October through December, it was Apple Q1 2021 financial quarter.

iPhone for the win

Sales of the iPhone brought in $65.5 billion last quarter. For comparison, iPhone revenue in Q1 of 2020 was $56.0 billion. That’s a 17% year-over-year jump.

Many people have been waiting for a 5G-enabled iOS smartphone, and the iPhone 12 series delivered what they’ve been holding out for. That said, Apple doesn’t break out how much each of its models contributed to the total.

Apple iPhone revenue for Q1 2021
iPhone revenue hit new heights in Q1 2021. (Values in millions.)
Chart: Cult of Mac

Don’t forget Mac, iPad, etc.

But this is not a one-product company. Sales of Mac, iPad and wearables also made strong contributions. The same for revenue from Services. All have been boosted by remote learning and working in the time of COVID-19.

Revenue from macOS devices hit $8.7 billion. That’s a 21% year-over-year increase from the $7.1 billion in Mac revenue from the October-through-December period of the previous year. But Q1 2020 didn’t match the summer 2020 quarter when macOS brought in $9.9 billion — more than ever before by a wide margin.

Apple Mac revenue for Q1 2021
Mac revenue grew nicely year-over-year last quarter. (Values in millions.)
Chart: Cult of Mac

iPad demand grew even more dramatically, going up 41% year-over-year. Tablet revenue reached $8.4 billion, up from $6 billion in the same quarter a year earlier. It also solidly beat the $6.7 billion in revenue from Q4 of 2020.

Apple iPad revenue for Q1 2021
Revenue from iPadOS tablets grew 41% year-over-year. (Values in millions.)
Chart: Cult of Mac

Here’s how the sales from other areas break down versus the same quarter in 2019:

Wearables, home and accessories: $12,971 million (up from $10,010 million)
Services: $15,761 million (up from $12,715 million)

Total net sales: $111,439 million ($91,819 million)

Source: Apple


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.