Apple will reveal how well the iPhone 12 is selling on January 27

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Apple will reveal how well the iPhone 12 is selling on January 27
The Apple earnings call in three weeks will reveal much more about the iPhone 12 launch.
Photo: Cult of Mac

Apple plans to announce on January 27 the financial results from last quarter. This includes the launch of the iPhone 12 series, so it’ll offer the first hard numbers on how well the latest iOS handsets are selling.

The quarter also contains the holiday-shopping season, which traditionally adds enormously to Apple’s bottom line. But 2020 wasn’t a normal year and it’s not yet known how the COVID-19 pandemic affected gifting of Mac, iPad and other products. Apple financial results should clear away the mystery.

The company announced on Tuesday a conference call with investors scheduled for Wednesday, January 27, 2021 at 2:00 p.m. PT (5:00 p.m. ET). The topic will be “FY 21 First Quarter Results.” Apple’s fiscal year begins in October, so it is already three months in. For everyone else, what’s on the docket is the fourth quarter of 2020.

How strong are iPhone 12 sales?

The pandemic has been hard on many people and companies. But working and learning from home has been a boon for technology sales, to the benefit of Apple’s bottom line.

For example, Cupertino took in more revenue in the July-through-September period than it had in any previous Q3. People were buying Macs in higher numbers than ever before. And they snapped up iPads too. Whether that continued in the holiday shopping season will be the major topic of the conference call later in January.

Apple will also give definite figures on iPhone sales, including its latest models. However, it won‘t break out how many of each version it sold. Still, CEO Tim Cook is almost certain to make a general statement on the market performance of the iPhone 12.

There’s preliminary reason to expect high numbers. A market-analysis firm said the new iOS handsets enjoyed a stronger launch than any predecessor in the past three years. And another firm said nine of the top ten handsets activated on Christmas Day in the U.S. were iPhones.

The January 27 earnings call will also have figures for other offerings. There’ll be update on sales of Apple Watch and AirPods. And the latest on how much Apple is taking in from services, like the Apple Store and Apple TV+. Growth in this area is seen as critical for the the company’s future.

Source: Apple