Wall Street Journal won’t bail on Apple News

By

The Wall Street Journal is staying put with Apple News
The Wall Street Journal sees multiple benefits from being part of Apple News.
Photo: Ed Hardy/Cult of Mac

In the wake of The New York Times quitting Apple News, the head of News Corp. says that The Wall Street Journal isn’t leaving the news service that’s built into iOS and macOS.

News Corp. CEO Robert Thomson said in a call with investors that WSJ content appearing Apple’s application brings in new readers. “That Apple News partnership allows us to focus on that tier of content and bring in a significantly new audience that we would hope to graduate to a paid WSJ subscription over time,” said Thomson.

The executive went on to point out that Apple News brings in a broader audience than the usual WSJ reader. “It is a genuinely different audience,” Thomson said. “It’s actually, of late, more women than men. For The Wall Street Journal  itself, it’s more men than women.”

The WSJ offers a selection of articles in the free version of Apple News. Or a digital subscription is $9.99 per month.

Apple News struggles along

The Wall Street Journal has to focus on the future because Apple News probably isn’t bringing it much revenue. The free version of this service has 125 million daily users. But the for-pay version struggles. After launching in 2019, it failed to attract as many customers as Cupertino hoped.

The New York Times ended its partnership with Apple because the newspaper wanted a more direct connection between itself and its customers than an app that combines content from many sources.

Source: New York Post