Apple joins White House effort to help workers find the jobs of the future

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Find Something New
If you thought switching from PC to Mac was strange, try jumping to an entirely new career.
Photo: Find Something New

With nearly 18 million Americans out of work because of the COVID-19 pandemic, Apple, IBM and other companies teamed up with the White House to help workers find new jobs.

The result is the Find Something New campaign. The program encourages to people explore a wide range of education and training options beyond the traditional four-year degree.


“Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities,” said Apple CEO Tim Cook in a statement Tuesday. Cook serves as co-chair of the White House’s American Workforce Policy Advisory Board, the working group responsible for the job-training campaign.

“This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families,” Cook said.

Get help to Find Something New

The centerpiece of the campaign is FindSomethingNew.org. The website points people toward skills-based education in a wide variety of fields. For example, it serves up helpful info on how to score an apprenticeship in a trade.

The site’s guides show how to get certified in an array of skills. Its online tools help people identify careers at which they might excel. For those interested in learning to code, the site offers information on becoming an iPhone developer.

Apple bolsters its educational efforts

Apple remains an ardent support of educational efforts. The company’s Everyone Can Code initiative teaches the company’s increasingly popular programming language Swift to people around the world.

As the COVID-19 pandemic started, the company launched the Apple Education Learning Series website to boost remote schooling. And just last week, Apple unveiled a free course to train educators on teaching the fundamentals of Swift and Xcode, the company’s Mac-based software development suite.

Source: Ad Council