Apple boosts MacBook Pro production as demand surges


The 2020 MacBook models are selling so well that Apple is bumping up the number it’s making.
Photo: Apple

Apple is reportedly enjoying strong sales of the MacBook Pro, and will increase production in the next few months. Laptop shipments could be up significantly for the third quarter.

All macOS computers seem to be having a strong 2020. In the second quarter of this year, total Mac shipments were up 36%, according to a market-research firm.

More MacBook production is in the offing

Last autumn, Apple introduced the first 16-inch MacBook Pro. And this spring, it launched updated 13-inch MacBook Pro and MacBook Air models.

Demand for these is brisk enough that Cupertino will step up production later in Q3 2020, according to DigiTimes. This information comes from unnamed sources in Apple’s supply chain.

Shipments of MacBooks could be up 20% this quarter, reports DigiTimes. But that could be slightly weaker than the stellar growth Apple enjoyed during the second quarter of 2020 when shipments of all macOS notebooks and desktops rose 36% year over year, according to IDC.

The increase is supposedly the result of businesses, schools and individuals buying computers to make remote work and learning possible during the COVID-19 pandemic.

This didn’t catch Apple napping. Back in April, Luca Maestri, Apple’s Chief Financial Officer, said in a conference call with investors, “On iPad and Mac, we expect the year-over-year revenue performance to improve in the June quarter.”