Misleading ‘5GE’ notification will soon disappear from AT&T iPhones [UPDATED]

By

No matter what your AT&T iPhone says, everyone else says “5G E” is 4G.
AT&T agrees to stop telling customers it’s offering 5G Evolution, a type of connection rival telecoms all call 4G.
Photo: Cult of Mac/@Siddavarapu

AT&T will stop using the term 5G Evolution to describe an enhanced type of 4G. Rival T-Mobile convinced an arbitration panel on Wednesday that the description is misleading.

This apparently means iOS and Android handsets will stop informing customers that they’re connected to a 5G E network.

Update: AT&T will stop including 5G Evolution in its advertising, but will continue to put the 5GE icon on iPhones and Androids connected to its improved 4G LTE network.

The AT&T 5GE network was always 4G

Last spring, AT&T created 5G Evolution. The carrier called it the first step toward the faster speeds promised by 5G. But a study found the offering wasn’t any faster than 4G LTE.

iPhone and Android handsets started showing a “5GE” icon when connected to AT&T’s LTE network with 4×4 MIMO, Quadrature Amplitude Modulation (256 QAM) and other enhancements. Other carriers reserve the term 5G to mean a completely different, and much faster, technology.

It’s going away… sort of

Competing telecoms objected to this use of 5G. And because “5G” is a marketing term not a technical one, rival T-Mobile took its complaints to the National Advertising Review Board, a unit of the advertising industry’s system of self-regulation.

Today, NARB determined that the term 5G Evolution will “mislead reasonable consumers into believing that AT&T is offering a 5G network,” according to a statement from the group. It recommended the company discontinue using the term “5G Evolution.”

AT&T stated that it “respectfully disagrees with the reasoning and result reached by the Panel majority,” but it will comply with the NARB’s decision.