Lamborghini to unveil newest supercar through Apple AR

By

You'll be able to get a sneak peek at the new Lamborghini model via augmented reality.
You'll be able to get a sneak peek at Lamborghini's latest model via Apple AR.
Photo: Lamborghini

Italian carmaker Lamborghini announced Wednesday it will reveal its newest supercar, the Huracán EVO RWD Spyder, using Augmented Reality and Apple’s AR Quick Look on Apple iPhones and iPads beginning May 7.

The Lamborghini Huracan EVO RWD Spyder will be unveiled at 7 a.m. EDT. Visitors to the official website will find a “See in AR” button, to launch the virtual experience. Users will be able to view the vehicle within their environment in 360 degrees and look at the interior and exterior in closeup detail.

Apple SVP of Worldwide Marketing Phil Schiller commented on the launch of the AR feature with the new Lamborghini model:

“Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time. Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple’s augmented reality technology, so that their fans around the world can experience it from the safety of their own homes.”

iPhone and iPad users will need iOS 11 or later to view the vehicle and a device with an A9 processor or later.