Heartwarming video shows Apple users staying creative during COVID-19 crisis | Cult of Mac

Heartwarming video shows Apple users staying creative during COVID-19 crisis


“Creativity Goes On“ video from Apple
This girl attends ballet classes via FaceTime.
Screenshot: Apple

“Creativity Goes On” is a touching new video from Apple that highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products. It’s inspirational at a time when so many are self-isolating during the COVID-19 outbreak.


In the description for “Creativity Goes On,” Apple said “We have always believed deeply in the power of creativity. Now, more than ever, we are inspired by people in every corner of the world finding new ways to share their creativity, ingenuity, humanity and hope.“

Apple assisting creativity in a crisis

Today at Apple classes at retail stores show people how to use their Mac, iPhone or iPad to be more creative. With so many people sheltering at home during the coronavirus outbreak, these have temporarily become Today at Apple at Home.

“Join Creative Pros from Apple Store locations all over the world for quick and fun projects they put together in their homes, so you can get creative in yours,” promises the company. Currently, there are video sessions on drawing portraits with iPad and taking pictures with iPhone.

In addition, Apple now offers a free, three-month trial of its music-production app, Logic Pro X. And there’s an equally long trial of its video-production software Final Cut Pro.


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