New AR lenses make Snapchat a fun way to donate to COVID-19 causes

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Snapchat screen shots for COVID-19 donations
Give money to all three just for the AR experience.
Screenshot: Snap Inc.

Snapchat is offering a very Snapchat experience for its legion of users willing to donate money to fight COVID-19.

Snap Inc., the company behind the popular social media app, launched three COVID-19 lenses that let users donate money through the experience of augmented.

With Snapchat’s camera, each lens offers three different categories to direct donations, patient care, medical supplies and research and development.

Users can scan 23 different international currency notes from 33 countries. The money will go to the COVID-19 Solidarity Response Fund set up by the World Health Organization. More than 210 million people are active on Snapchat.

“Snapchatters can easily donate and encourage friends to do the same by sending Snaps of the experience,” an unnamed author wrote on the Snap Inc. blog this week.

Snapchat will also let viewers donate directly from COVID-19 stories published on the app’s Discover platform.

According to Snap, more than 445 Discover stories and shows were about COVID-19. More than 68 million users accessed the coronavirus-related content, with some 40 percent being Gen Z, Snap noted.

Source: Business of Apps