Apple Music deals with major labels show no hint of ‘Apple Prime’ bundle

Apple Music’s new deals with major labels show no hint of ‘Apple Prime’ bundle


Apple Music, Apple TV+, Apple Arcade, Apple News+
Apple’s new deals with music labels don’t permit an “Apple Prime” bundle with its other services.
Photo: Cult of Mac

Apple reportedly signed the contracts it needs to keep streaming songs from the biggest labels. However, there supposedly was no mention in the agreements of an “Apple Prime” that would bundle this company’s music and video streaming services.

Music streaming goes on

Multi-year licensing agreements have been signed between the iPhone maker and Universal Music, Sony Music and Warner Music, according to the Financial Times.

This means Apple Music will will be able to offer music from the biggest stars, from Ariana Grande and Shakira to the Beatles.

Reaching these agreements probably wasn’t difficult — streaming has been a success for the music industry. Revenue from Apple Music, Pandora, and other services totaled $8.8 billion last year. That’s a 20% increase and 80% of all the money the industry brought in.

No sign of “Apple Prime”

Apple has reportedly been mulling offering all its entertainment services in one giant bundle. “Apple Prime” might include the company’s music, video and gaming services.

But music-industry executives supposedly aren’t thrilled with the idea. They worry that such a bundle would mean less money going to music creators.

For now, it seems the idea isn’t moving forward. So users will have to construe to pay separately for Apple Music ($9.99 a month), Apple TV+ ($4.99 a month), Apple News+ ($9.99 a month) and Apple Arcade ($4.99 a month).