The nation’s sixth-largest cable TV provider announced Wednesday the addition of an Apple TV app to its streaming service beating Roku to the punch in the competitive streaming video market.
Altice USA provides broadband and pay television in 21 states to some 3.3 million subscribers through its Optimum and Suddenlink brands.
The deal with Apple comes as more and more Americans cut their cable TV cords in favor of streaming services.
Analysts predict the number of TV viewers ending their cable services will triple by 2023 to 76 million.
Like other longtime cable providers, Altice has pivoted toward streaming as subscribers of traditional pay TV have declined.
The Altice One app launched on Apple TV Wednesday. With the app comes live TV streaming, movies, shows On Demand and Cloud DVR Plus options.
New and existing Alice One customers can rent an Apple TV 4K as part of a monthly subscription plan.
Apple TV owners can get the Altice One app free for three months and pay $4.99 per month at the end of the free trial. Altice customers can get Apple TV+ free for one year.