Retailers that advertise with Apple’s AR Quick Look now have the option to add a “buy now” button directly in the augmented reality experience. Before this, shoppers could only look at items superimposed onto the real world.
This is just the latest part of Apple’s growing embrace of augmented reality.
Improving Apple’s AR Quick Look
AR Quick Look lets businesses seemingly project their products into the real world through the magic of augmented reality. As long as a potential customer is looking at objects through their iPhone or iPad, they can see a 3D model of the item they are considering. Visit this Instant Pot product page for a demonstration of AR Quick Look.
iOS/iPadOS applications including Safari, Messages, Mail, News and Notes can all use this feature.
And Apple is improving it by adding a button to the AR experience, according to TechCrunch. This can be “buy now,” or retailers have other options, like check inventory.
Apple is all in on AR
Apple’s ARKit offers developers the ability to create AR applications for iPhone and iPad. But it’s been available for years, and has seen only sketchy adoption outside of games.
The company is reportedly going to further embrace augmented reality this year, building a 3D scanner into the the next iPhone and iPad specifically for AR.