Amazon Music is inching closer to Apple Music in terms of total subscribers.
The online retailer revealed today that its music service has surpassed 55 million customers but it still has a long road to go if it wants to catch up to Spotify’s numbers.
Apple Music had over 60 million customers when the company last released figures in June 2019. Spotify reported 113 million paid subscribers last September. Both companies have likely added tens of millions of subscribers since.
Amazon Music gains ground
In a new blog published by Amazon this morning, the company says Amazon Music grew 50% year-over-year across the U.S., UK, Germany, and Japan. Subscriber count more than doubled in France, Italy, Spain, and Mexico.
“Our strategy is unique and, like everything we do at Amazon, starts with our customers,” said Steve Boom, VP of Amazon Music. “We’ve always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs.”
Amazon Music’s numbers include users on its ad-sponsored tier, so it’s not quite the same as Apple Music, which only has a free trial period before requiring a monthly subscription. Spotify has an ad-sponsored tier too, giving it about 248 million monthly users overall.
Customers have five different options with Amazon Music. Amazon Music HD has the highest quality audio for $14.99 per month. Amazon Music Unlimited, the company’s purest competitor to Apple Music, costs $9.99 per month. The Amazon Music Unlimited (single-device plan) gives you access to the service on Echo and Fire TV devices for $3.99 per month. And Amazon Music for Prime subscribers gets you to access to 2 million songs with your Prime subscription.