Apple’s 1-for-1 donation matching program, and paying employees for time spent volunteering, resulted in $100 million going to charities last year, the company said.
And it’s not only developers helping kids learn to code. There’s also a barbershop for the homeless run by an Apple employee.
“We have a mission here at Apple to change the world for the better, and give back to the communities in which we live and work,” says Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We share a deep commitment to our local communities and doing what we can to cause more good.”
Apple charity donations in 2019 were down slightly, however. The total between matching funds and pay for volunteer time in the previous year was $125 million. Total contributions from Apple’s Giving program have surpassed $465 million since it was created nine years ago.
Helping the homeless, one haircut at a time
Apple today highlighted Jaz Limos, the manager at the Apple Park Visitor Center in Cupertino, as an example of culture of giving. She founded and runs Saints of Steel, a nonprofit pop-up barber shop and makeover event for people in need looking for employment, housing and a fresh start.
Her organization includes volunteers in San Francisco, Los Angeles, Hawaii, Las Vegas and New York, with 11 other cities planning to join.