Hackers Tuesday forced MacRumors to halt its live-blogging coverage of Apple marketing exec Phil Schiller’s keynote speech at Macworld Expo. The hack hit MacRumorsLive.com, a domain created for commenting on the annual San Francisco, Calif. Mac-focused tradeshow.
Interspersed with live updates about news of iPhoto upgrades were offensive messages, including one declaring Apple CEO “Steve Jobs just died.”
In a statement posted about an hour after Macworld Expo opening, the site’s founder Arnold Kim apologized to readers for the attack.
The source of the attack is unclear, although some evidence appeared to point to a group known as 4Chan. The phrase “4CHAN FTW” (“for the win”) was often part of the hacked blogging messages, according to CNET‘s Caroline McCarthy.
McCarthy cited a Twitter user, writing “4Chan members had been circulating MacRumors passwords” Monday night prior to the keynote.
Another group called Myg0t, may also have been involved, according to the report.
The cost of the hack may go beyond embarrassment to lost advertising revenue.