Apple TV+ could have 100 million subscribers in 3 to 4 years, according to an analyst that’s bullish on this streaming service set to launch next month.
Strong demand for a rival is bad news for Netflix.
Apple TV+ is a showstopper
“We remind investors of the ‘show-stopping’ low price for Apple’s streaming TV service at $4.99 per month taking a major shot at its content competitors with Netflix front and center,” said Dan Ives, an analyst with Wedbush Securities.
Ives goes on to predict that TV+ could “disrupt roughly 10% of Netflix’s target customer base within the next 12 to 18 months.”
The analyst says Apple’s plan to spend $6 billion a year on content for the service is enough for it to create original programs that can draw in subscribers. A former Netflix executive agrees.
Apple’s share price jumped about 2.5% percent today, partially buoyed by this prediction.
More on Apple’s streaming video service
Apple TV+ is coming to screens November 1. It can be watched on iPhone, iPad and Mac, as well as Apple TV set top boxes. A variety of third-party TVs will be able to access it as well.
It’s $4.99 for a subscription, but anyone who bought a new iPhone or iPad this fall gets it free for a year.