Combined sales of the iPhone 11 Pro and 11 Pro Max are higher than for the more affordable non-Pro version, according to a reliable analyst.
The top-tier models are reportedly selling better than their replacements did at the same time last year.
More people go for a high-end iPhone Pro
Ming-Chi Kuo, a much-respected analyst with TF International Securities, estimates that 55% of pre-orders placed so far are for the iPhone 11 Pro or 11 Pro Max. And demand for these is “better than last year.”
Obviously, this means the iPhone 11 on its own makes up 45% of pre-orders, making its Apple’s top-selling new handset. But Kuo’s estimates indicate more people are willing to pay a premium for a top-tier iPhone than last year.
This doesn’t automatically mean that these two will continue to outsell the iPhone 11 in the coming months. Apple fans who feel they have to own the newest and best iPhone bring a rush of sales of just-announced models, while people looking for an affordable upgrade to an older handset come along later.
This is the second research note from Kuo since the 2019 iPhone models went up for pre-order. Yesterday he raised his estimate of how many handset Apple will ship this year to somewhere between 70 million and 75 million units based on stronger demand for the newer products; that’s up from his previous estimate of 65 million to 75 million units.